Some fashion models have become famous for bad girl diva behaviour, while charity work and humanitarian ventures have shot others to fame. Until recently, stories about drugs, boyfriends and bad manners were all more likely to damage a fashion icon’s reputation than their dress size, but in 2006 extremely thin young actresses and fashion models began to appear in increasing numbers in the tabloid press. Their dramatically low weight sparked the “size-zero debate (US clothes size 0 is equal to UK/European size 4). Critics argue that painfully thin modern fashion icons have a dangerous influence on admiring young women, some of whom are at risk from anorexia nervosa. The deaths of two young South American models from anorexia have added to the controversy. Suggestions for tackling the issue vary, with fashion companies under pressure not to employ very skinny models. Some have called for minimum weights or body mass index measurements. Others demand that doctor’s certificates be presented before models can go on the catwalk. There have also been demands that websites which celebrate anorexia should be shut down or censored in some way.